{"title":"Wella Illumina Color","description":"\u003cp data-start=\"33\" data-end=\"367\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"369\" data-end=\"687\"\u003eThe 60ml formula is versatile, offering natural, vibrant tones and the ability to lift or deposit color while keeping hair healthy and smooth. Perfect for achieving flawless, true-to-tone results with a touch of brilliance, Wella Illumina is ideal for clients seeking natural-looking color with exceptional radiance.\u003c\/p\u003e","products":[{"product_id":"illumina-color-5-02-light-natural-matt-brown","title":"Wella Illumina Color 5\/02 Light Natural Matt Brown","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50910760403233,"sku":"WELLAILL502","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-5-35-light-gold-mahogany-brown","title":"Wella Illumina Color 5\/35 Light Gold Mahogany Brown","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50910771413281,"sku":"WELLAILL535","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-5-43-light-red-gold-brown","title":"Wella Illumina Color 5\/43 Light Red Gold Brown","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50910905565473,"sku":"WELLAILL543","price":5.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-5-7-light-brown-brown","title":"Wella Illumina Color 6\/37 Dark Gold Brown Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50910908317985,"sku":"WELLAILL637","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-7-3-medium-gold-blonde","title":"Wella Illumina Color 7\/3 Medium Gold Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50910925160737,"sku":"WELLAILL73","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-7-35-medium-gold-mahogany-blonde","title":"Wella Illumina Color 7\/35 Medium Gold Mahogany Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50910965137697,"sku":"WELLAILL735","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-7-43-medium-red-gold-blonde","title":"Wella Illumina Color 7\/43 Medium Red Gold Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50911081922849,"sku":"WELLAILL743","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-8-05-light-natural-mahongany-blonde","title":"Wella Illumina Color 8\/05 Light Natural Mahongany Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50917966774561,"sku":"WELLAILL805","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-8-37-light-gold-brunette-blonde","title":"Wella Illumina Color 8\/37 Light Gold Brunette Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50917969035553,"sku":"WELLAILL837","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-9-03-very-light-natural-gold-blonde","title":"Wella Illumina Color 9\/03 Very Light Natural Gold Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50917973197089,"sku":"WELLAILL903","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-9-43-very-light-red-gold-blonde","title":"Wella Illumina Color 9\/43 Very Light Red Gold Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50917976703265,"sku":"WELLAILL943","price":5.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-9-7-very-light-brown-blonde","title":"Wella Illumina Color 9\/7 Very Light Brown Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50917977456929,"sku":"WELLAILL97","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-10-lightest-blonde","title":"Wella Illumina Color 10\/ Lightest Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. Use with caution and at your own discretion.\u003c\/h6\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":50917977817377,"sku":"WELLAILL10","price":5.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/WellaIlluminaColorPermanentHairColor2oz_1024x1024_00744af1-16a0-4f92-928a-b89e72c529f5.webp?v=1739843914"},{"product_id":"illumina-color-10-05-lightest-natural-mahogany-blonde","title":"Wella Illumina Color 10\/05 Lightest Natural Mahogany Blonde","description":"\u003cp data-end=\"367\" data-start=\"33\"\u003eWella Illumina Color is a revolutionary professional hair color range that delivers stunning, luminous results with up to 100% gray coverage. Known for its unique Microlight technology, Illumina Color protects the cuticle and preserves hair’s natural light reflection, creating a translucent, multi-dimensional shine in every shade.\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"414\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eClearance - \u003cmeta charset=\"utf-8\"\u003eThese items are from salons that have recently closed, and while we cannot guarantee the exact production dates, all products are still safe for use.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"productView-description\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThis product is designed for use by trained and licensed salon professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-content-region=\"product_below_description_body\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch6 class=\"panel-body\"\u003eDISCLAIMER - Bold Beauty is not responsible for any damage resulting from the purchase or use of this product. By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. 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By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. 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By using this product, you accept all associated risks. Professional-grade products can be highly concentrated and may cause hair or scalp damage if misused. Always read and follow instructions and perform a patch test before use. If irritation occurs, discontinue use and seek medical advice. 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