{"title":"Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse and refresh hair with our premium selection of \u003cstrong data-start=\"84\" data-end=\"96\"\u003eShampoos\u003c\/strong\u003e, designed for both \u003cstrong data-start=\"116\" data-end=\"125\"\u003esalon\u003c\/strong\u003e and \u003cstrong data-start=\"130\" data-end=\"141\"\u003eat-home\u003c\/strong\u003e use. Whether you're looking to nourish, volumize, or maintain colour, our shampoos are formulated to meet all hair needs. Packed with high-quality ingredients, they gently remove impurities while preserving hair’s natural moisture balance. Ideal for everyday use or as part of a professional haircare routine, our shampoos leave hair feeling clean, soft, and healthy.\u003c\/p\u003e","products":[{"product_id":"prorituals-balance-shampoo-354-ml","title":"Prorituals Balance Shampoo 354 ml","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eGentle, Daily Nourishment\u003cbr\u003eFor Strong and Healthy Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eBalance Shampoo promotes a healthy hair lifestyle, protecting hair from moisture loss and providing silky smoothness. Our formula is infused with essential Silk Amino Acids, Proteins and Extracts to make hair look and feel healthier and stronger with daily use.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eDirections:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eApply to wet hair and lather. Massage into scalp, working through to ends. Rinse thoroughly. Can be used on all hair types daily, if needed.\u003c\/p\u003e","brand":"Prorituals","offers":[{"title":"Default Title","offer_id":50720395591969,"sku":"PRO17404","price":34.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/Prorituals_BalanceShampoo_12oz_web.webp?v=1735039092"},{"product_id":"prorituals-balance-shampoo-946-ml","title":"Prorituals Balance Shampoo 946 ml","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eGentle, Daily Nourishment\u003cbr\u003eFor Strong and Healthy Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eBalance Shampoo promotes a healthy hair lifestyle, protecting hair from moisture loss and providing silky smoothness. Our formula is infused with essential Silk Amino Acids, Proteins and Extracts to make hair look and feel healthier and stronger with daily use.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eDirections:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eApply to wet hair and lather. Massage into scalp, working through to ends. Rinse thoroughly. Can be used on all hair types daily, if needed.\u003c\/p\u003e","brand":"Prorituals","offers":[{"title":"Default Title","offer_id":50720406831393,"sku":"PRO17405","price":44.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/Prorituals_BalanceShampoo_32oz_web_4cf19a66-9940-4233-ba62-41de90ef1090.webp?v=1735040207"},{"product_id":"prorituals-platinum-purple-shampoo-236-ml","title":"Prorituals Platinum Purple Shampoo 236 ml","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePro Platinum Purple Shampoo: Removes brassiness and enhances cool tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eColor-Enhancing Formula: Brightens blonde and silver hair for a vibrant look.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSulfate-Free: Gentle enough for frequent use without stripping color.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRestores Shine: Adds a natural shine and enhances hair's overall appearance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFor Unisex Use: Suitable for all hair types, especially colour-treated hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Prorituals","offers":[{"title":"Default Title","offer_id":51552048677153,"sku":"PRO17406","price":29.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/516SQYuzkEL._SL1500.jpg?v=1754387408"},{"product_id":"fudge-cool-brunette-blue-toning-shampoo-250-ml","title":"Fudge Cool Brunette Blue Toning Shampoo 250 ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFudge Professional Cool Brunette Blue-Toning Shampoo. Instantly Erases Red \u0026amp; Orange Tones From Brunette Hair, With Repairing Opti-PLEX™ Technology.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFor your coolest, smoothest brunette yet! Cool Brunette Shampoo contains our max-strength blue micro-pigments that instantly knock out unwanted red and orange tones from brunette hair, whilst the unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUse with Cool Brunette Conditioner for the ultimate hair toning and daily PLEX reconstruction regime. Hair is cooler, 80% stronger*, and 5x smoother with double the softness**. Colour, styling, UV, pollution: what damage?!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDeveloped with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fudge","offers":[{"title":"Default Title","offer_id":51605986115873,"sku":"FUD104051","price":18.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/COOLBRUNETTEBLUETONINGSHAMPOO250ML-1.webp?v=1755563756"},{"product_id":"bedhead-recovery-shampoo-750-ml","title":"Bedhead Recovery Shampoo 750 ml","description":"\u003cp data-end=\"333\" data-start=\"40\"\u003eGive dry, damaged hair a serious moisture boost with \u003cstrong data-end=\"122\" data-start=\"93\"\u003eBed Head Recovery Shampoo\u003c\/strong\u003e. Specially formulated for hair that’s been through heat styling, chemical treatments, or everyday stress, this deeply hydrating shampoo helps restore softness, smoothness, and manageability from the first wash.\u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"335\"\u003eInfused with moisturizing and conditioning ingredients, it gently cleanses while helping to protect hair from further damage. The result is hair that feels nourished, looks healthier, and is easier to style—without weighing it down. Finished with Bed Head’s signature invigorating fragrance, it turns your daily wash into a salon-inspired experience.\u003c\/p\u003e\n\u003cp data-end=\"704\" data-start=\"687\"\u003e\u003cstrong data-end=\"704\" data-start=\"687\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"941\" data-start=\"705\"\u003e\n\u003cli data-end=\"755\" data-start=\"705\"\u003e\n\u003cp data-end=\"755\" data-start=\"707\"\u003eIdeal for dry, damaged, or over-processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"807\" data-start=\"756\"\u003e\n\u003cp data-end=\"807\" data-start=\"758\"\u003eDeeply moisturizes and helps repair hair fibers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"852\" data-start=\"808\"\u003e\n\u003cp data-end=\"852\" data-start=\"810\"\u003eLeaves hair soft, smooth, and manageable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"893\" data-start=\"853\"\u003e\n\u003cp data-end=\"893\" data-start=\"855\"\u003eHelps reduce frizz and improve shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"941\" data-start=\"894\"\u003e\n\u003cp data-end=\"941\" data-start=\"896\"\u003eLarge 750 ml size—perfect for long-term use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1053\" data-start=\"943\"\u003ePerfect for anyone looking to revive tired hair and bring it back to life with intense hydration and care. \u003c\/p\u003e","brand":"Bedhead","offers":[{"title":"Default Title","offer_id":52218416136481,"sku":"BH004","price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/tigi-bed-head-urban-anti-dotes-recovery-shampoo-750ml.avif?v=1768371226"},{"product_id":"bedhead-resurection-shampoo-750-ml","title":"Bedhead Resurection Shampoo 750 ml","description":"\u003cp data-start=\"44\" data-end=\"274\"\u003eRevive severely damaged hair with \u003cstrong data-start=\"78\" data-end=\"111\"\u003eBed Head Resurrection Shampoo\u003c\/strong\u003e. Specially developed for weak, brittle, and over-processed hair, this strengthening shampoo helps repair visible damage while gently cleansing the hair and scalp.\u003c\/p\u003e\n\u003cp data-start=\"276\" data-end=\"575\"\u003eThe powerful formula works to reinforce hair fibers, improve elasticity, and reduce breakage caused by heat styling, coloring, and chemical treatments. Hair feels stronger, smoother, and more resilient with continued use, while the signature Bed Head fragrance delivers a fresh, salon-worthy finish.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"594\"\u003e\u003cstrong data-start=\"577\" data-end=\"594\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"595\" data-end=\"860\"\u003e\n\u003cli data-start=\"595\" data-end=\"649\"\u003e\n\u003cp data-start=\"597\" data-end=\"649\"\u003eIdeal for severely damaged and over-processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"650\" data-end=\"702\"\u003e\n\u003cp data-start=\"652\" data-end=\"702\"\u003eHelps repair and strengthen weakened hair fibers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"703\" data-end=\"747\"\u003e\n\u003cp data-start=\"705\" data-end=\"747\"\u003eImproves elasticity and reduces breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"748\" data-end=\"804\"\u003e\n\u003cp data-start=\"750\" data-end=\"804\"\u003eLeaves hair smoother, healthier, and more manageable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"805\" data-end=\"860\"\u003e\n\u003cp data-start=\"807\" data-end=\"860\"\u003eLarge 750 ml size—perfect for everyday or salon use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"862\" data-end=\"956\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePerfect for bringing damaged hair back from the brink and restoring strength and vitality.\u003c\/p\u003e","brand":"Bedhead","offers":[{"title":"Default Title","offer_id":52218420068641,"sku":"BH002","price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/tigi-bed-head-urban-anti-dotes-resurrection-shampoo-750ml.avif?v=1768371562"},{"product_id":"labyrinth-shampoo","title":"R+Co Labyrinth 3-In-1 Texturising Shampoo + Conditioner + Styler","description":"\u003cp\u003eSimplify your routine with R+Co Labyrinth 3-In-1 Texturising Shampoo + Conditioner + Styler. This multitasking powerhouse cleanses, conditions, and texturises in one step, making it perfect for busy mornings. The lightweight formula adds grip and definition to your hair while maintaining softness and shine. Ideal for creating effortless texture and movement, this all-in-one product saves time without compromising on results. Transform your hair care ritual into something quick, easy, and effective.\u003c\/p\u003e","brand":"R+Co","offers":[{"title":"Default Title","offer_id":52218451853601,"sku":"RCO-LAB-SH","price":19.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/R_CoLABYRINTH3-in-1TexturizingShampoo_Conditioner_Styler177ml_1.jpg?v=1768374309"},{"product_id":"submarine","title":"R+Co Submarine Water Activated Enzyme Exfoliating Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA deep-cleansing shampoo with water-activated enzymes that gently exfoliate the scalp and remove buildup.\u003cbr data-start=\"252\" data-end=\"255\"\u003eRevitalizes hair and leaves it refreshed, clean, and full of natural body.\u003c\/p\u003e","brand":"R+Co","offers":[{"title":"Default Title","offer_id":52218451951905,"sku":"RCO-SUB","price":19.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/9852\/8545\/files\/media_7bd17428-3717-4d10-9cd9-c05d9781f88f_1.webp?v=1768374851"}],"url":"https:\/\/boldbeauty.co.nz\/collections\/shampoo.oembed","provider":"Bold Beauty","version":"1.0","type":"link"}